Whether you have yet to publish your first book or have already published twenty, you’re on the lookout for some original marketing ideas. Here are ten inspirations that worked for me, and might help you, too:
1. On a very hot 4th of July, our city band performed at the park. I bought bottles of water and attached stickers I’d printed with my book’s title and my website address, and gave them away. The perspiring audience members were grateful, and I advertised my book.
2. When I send a card or check, or mail a book to a reviewer, I don’t only put my standard address label on it—I also attach a label with my book’s title and my website address.
3. Because my book has the word Chuckles in it, I bought cases of Chuckles candies and attached stickers with the book’s title on it, then gave them as prizes on my Facebook page, when I spoke, and for other contests.
4. I made a brochure with a chapter from my book that lent itself to a gospel message, then turned it into a tract. I give them to waitresses, checkers at stores, and other service people, asking them if they’d like to read a story I wrote. I’ve given out hundreds, and no one has yet refused to take one. Not only do I advertise my book;I’m winning people to Jesus.
5. Since my book has an ice cream theme, I scheduled book signings at local ice cream stores and bought gift certificates for free ice cream cones with every book purchase. The owners of the stores were happy to sell me the gc’s at their cost. I put a free ad in the “Community” page of the newspaper to advertise it beforehand.
6. I placed my book on consignment at a local Bed and Breakfast and made a sign saying, Local Author and Speaker Jeanette Levellie. Tourists who need something to read for the night will purchase my book.
7. Since I’m also a speaker, I wrote a message with the same title as my book. No one seems to mind when I say, “My message today is Two Scoops of Grace with Chuckles on Top—oh my goodness, it’s the same title as my book, which is for sale at the back of the room after the program!”
8. I keep copies of my book in my car and on the counter at the office supply store I manage. I don’t push or cajole, but when someone notices it, I asked politely, “Would you like to buy a copy?” About 90% say "yes!"
9. I give away books as the Lord prompts me. I believe God honors a generous giver, so I plant these gifts as seeds that my sales will increase, and to bless people with the message of grace.
10. I help other writers promote their books. If everyone practiced this, no one would need to toot their own horn, and we’d all have bestsellers!
Of course, your book has its own theme, so won’t lend itself to all the methods I’ve used. But if you dare to get a little crazy, you can find your own unique ways to market your idea and sell more books!
What is the theme of your latest book? How can you incorporate that theme into your marketing plan?