In the 4 ½ years I’ve been blogging, I’ve developed some strong opinions about what makes an effective blog. Although I don’t visit as many blogs as I used to, these are the reasons I come back to your blog, and ways you can build your blog readership:
1. Your posts interest me. Whether you share ways to improve my writing, what’s going on in your family, or a quirky hobby of yours, I read blogs that keep my interest. If you talk about sports, the latest TV show, or pop culture, I yawn and go to the next blog.
2. You keep your posts short. Because I read as many blogs as I can squeeze into an hour a day, I tend to skim posts that are longer than five paragraphs. If you want to keep me coming back, share your wisdom in 500 words or less.
3. You’ve proven you care about me as a person, not simply a number on your stats. You’ve responded to my comments on your blog, whether posting on the blog itself or through email. You’ve friended me on Facebook and Twitter, purchased my book, rejoiced at my victories and cried with me over my sorrows. Because of your genuine concern, I am committed to you.
4. You share my values. I love God and His son, Jesus Christ. He is the center of my heart. When I see Him reflected in your posts, even if they aren’t overtly Christian, I know I’ve found a kindred spirit.
5. I learn from you. When I read a post that helps me grow- as a writer, a wife, a friend, a mom, or a Believer, I will be back. I love it when I’m challenged to change my thinking and my ways. If you manage to do that, you’ve won my support.
What keeps you coming back to the same blogs? Do you blog less than you used to?