In the 4 ½ years I’ve been blogging, I’ve developed
some strong opinions about what makes an effective blog. Although I don’t visit as many blogs as I used to, these
are the reasons I come back to your blog, and ways you can build your blog
readership:
1. Your
posts interest me. Whether you share ways to improve my writing,
what’s going on in your family, or a quirky hobby of yours, I read blogs that
keep my interest. If you talk about sports, the latest TV show, or pop culture,
I yawn and go to the next blog.
2. You
keep your posts short. Because I read as many blogs as I
can squeeze into an hour a day, I tend to skim posts that are longer than five
paragraphs. If you want to keep me coming back, share your wisdom in 500 words
or less.
3. You’ve
proven you care about me as a person, not simply a number
on your stats. You’ve responded to my comments on your blog, whether posting on
the blog itself or through email. You’ve friended me on Facebook and Twitter, purchased
my book, rejoiced at my victories and cried with me over my sorrows. Because of
your genuine concern, I am committed to you.
4. You
share my values. I love God and His son, Jesus Christ.
He is the center of my heart. When I see Him reflected in your posts, even if
they aren’t overtly Christian, I know I’ve found a kindred spirit.
5. I
learn from you. When I read a post that helps me grow-
as a writer, a wife, a friend, a mom, or a Believer, I will be back. I love it
when I’m challenged to change my thinking and my ways. If you manage to do
that, you’ve won my support.
What keeps you
coming back to the same blogs? Do you blog less than you used to?
