I used to think, sales are sales. If I sell 5,000 copies of Two Scoops of Grace with Chuckles on Top myself and Amazon and Barnes and Noble only sell 4,800, it's still 9,800 books sold, right? Not necessarily.
How The Publishing World Counts Sales
In the publishing world, it's 4,800 sales through conventional channels and 5,000 ghost sales. Perhaps the reason they don't count the ones I buy as "real" sales is that in the past, authors have bought thousands of copies of their own books to manipulate sales numbers, making them appear larger than they really are, so they can brag about their sales figures to the next prospective publisher.
Making Jesus Laugh
Of course, I would never do that. In fact, I am sold out now, and awaiting my fourth shipment of books. These babies are not gathering dust!
So even if the publisher doesn't count them, Jesus does. In His world,when I tell others via my book about His bottomless grace, unending favor, and sweet surprises, He chuckles. And His laughter is better than any sales figures I could add up.
What do YOU think?
Had you ever heard of ghost sales, or have you imagined Jesus laughing?