Tuesday, February 24, 2015

Three Reasons Why Late Consumers Have More Fun





          

            We recently bought our first gps. And I’m not embarrassed that we are the last ones in the Northern Hemisphere to purchase one of these handy gizmos.

           My husband and I are what marketers call late consumers,because we wait until a product has been on the market for years and most of our friends have one before we make a purchase. This gives us several edges over the “first consumers,” who buy a new gadget when it first comes out:


            1.  The price has gone down considerably than when it first came out. Saving money is fun!

2.      Designers have worked out many of the kinks and quirks by now, so the invention has improved. A new and improved product is more fun!

3.      We can find out from those who've used it what the best brand is, where to buy it, and if there are any models to avoid. Making friends feel needed is fun!

In case you think I’m all about fun. . . you are right. That’s why I plan to program our gps with a 
British accent and name it “James” or “Winston.”

Are you a first consumer, a late consumer, or someone in between? What is the latest new gizmo you’ve purchased?